FernpointDigital
Web design studio · Kuala Lumpur

Websites that win the enquiry, not just the compliment

Plenty of websites look good. Far fewer make the phone ring. Fernpoint Digital blends persuasive design, careful engineering and conversion research so your site becomes the hardest-working member of your sales team.

+212%more enquiries after relaunch — B2B engineering client
3.1×online revenue growth for a KL retail brand
58%faster load times across projects we rebuild
9 yrsdesigning for Malaysian and regional businesses
The Fernpoint Digital studio team reviewing a website design in Kuala Lumpur
Why Fernpoint

Design that respects how buyers actually decide

Your website has seconds to answer three quiet questions every visitor asks: can I trust you, do you understand my problem, and what should I do next. Most sites never answer any of them.

We start every project with those questions. Message hierarchy, visual proof, page speed and a clear next step are planned before a single pixel is styled — so the finished site persuades on merit, not decoration.

Specialists only

Designers, developers and CRO analysts who do web work all day — no generalist agency padding.

Evidence first

Heatmaps, analytics and user recordings shape decisions. Opinions lose to data here.

Built to last

Clean, dependency-light builds that stay fast and secure long after launch day.

Straight talk

Fixed quotes, honest timelines and plain-English reporting from Kuala Lumpur.

What we do

Five disciplines, one goal: more customers

Every service below can stand alone, but they compound when combined — design earns attention, engineering keeps it, and optimisation converts it.

Bespoke web design

Custom-designed marketing websites that position you as the obvious first choice in your market.

Explore web design →

Online store development

Fast, trustworthy e-commerce with painless checkout, local payment gateways and easy management.

Explore e-commerce →

Growth & CRO

Conversion audits, A/B testing and message refinement that squeeze more value from existing traffic.

Explore CRO →

Brand & interface design

Identity systems, UI kits and design languages that keep every touchpoint recognisably yours.

Explore brand & UI →

Portals & web apps

Customer portals, dashboards and custom tools that remove manual work from your operations.

Explore web apps →

Not sure where to start?

Tell us what your website should be achieving. We will point you to the smallest project that moves the number.

Talk to a specialist
Recent projects

Work that pays for itself

A sample of engagements we can talk about openly. Each one shipped with measurable targets agreed before design began.

Property developer website shown on a laptop screen
Property · Web designArinaya LandRelaunch lifted qualified showroom bookings by 87% in one quarter.
Specialty coffee online store displayed on a smartphone
Retail · E-commerceKopi Halia RoastersNew store tripled repeat purchases with subscriptions and faster checkout.
Patient booking portal interface on a tablet
Healthcare · Web appKlinik Sentosa GroupSelf-service bookings now handle 64% of appointments without a phone call.
Client voices

What partners say after launch

“We used to chase every lead. Now the website qualifies them for us — enquiries doubled and the tyre-kickers filtered themselves out.”
Melissa YongDirector, Arinaya Land
“Fernpoint asked harder questions than any agency we have met. They understood the business first and only then talked design.”
Hafiz RahmanFounder, Kopi Halia Roasters
“The booking portal removed our front-desk bottleneck in the first month. Patients love it, and so does our accountant.”
Dr. Priya NairKlinik Sentosa Group
How we work

A process with no mystery in it

You will always know what is happening, why, and what it costs. Four stages, each with a concrete deliverable you can hold us to.

Discover

Stakeholder interviews, analytics review and competitor research produce a written strategy brief.

Design

Message hierarchy, wireframes and full visual design — reviewed with you at every checkpoint.

Build

Hand-coded, fast and accessible development with QA on real devices, not just emulators.

Grow

Post-launch measurement, experiments and iteration so results improve month after month.

Common questions

Answers before you ask

How much does a website by Fernpoint cost?
Marketing websites typically range from RM18,000 to RM60,000 depending on scope; online stores and web applications are quoted from RM35,000. Every proposal is fixed-price with the deliverables written out, so there are no surprises mid-project.
How long will my project take?
A focused marketing site usually launches in six to nine weeks. Stores and portals run ten to sixteen weeks. We agree the timeline before signing and share a live schedule you can check at any time.
Do you work only with Malaysian companies?
Most of our clients are in Kuala Lumpur, Selangor and Penang, but we also serve businesses across Singapore and Australia. Everything is managed remotely with the same cadence of calls and checkpoints.
Can you improve our existing site instead of rebuilding it?
Often, yes. Our Growth & CRO engagement starts with an audit that tells you honestly whether optimisation or a rebuild gives better return. Roughly a third of audits end with us recommending against a full rebuild.
Who writes the content?
We do, with your input. Conversion copywriting is part of every design quote because the words carry most of the persuasion. You review and approve everything before it goes live.
What happens after launch?
Every build includes 60 days of included support. After that, most clients continue on a care plan covering updates, backups, monitoring and a monthly improvement sprint — cancellable any time.
Will we be able to update the site ourselves?
Yes. We build editor-friendly admin areas and record short training videos for your team. If you ever get stuck, support is an email away.

Ready to make your website earn its keep?

Send us a short brief. Within two working days you will get an honest assessment and a clear recommendation — even if the recommendation is not us.

Start the conversation