FernpointDigital
Service · Conversion optimisation

You may not need more traffic. You need less friction.

Doubling conversion costs less than doubling traffic — and the gain compounds across every campaign you ever run. Our Growth & CRO programme finds the friction and removes it, one measured experiment at a time.

Analysts reviewing conversion funnels and heatmaps on a large screen

Evidence beats opinion, every time

Redesigning on gut feel is gambling with your best pages. We start with data instead: analytics forensics, session recordings, heatmaps and short user interviews reveal exactly where visitors hesitate, stall or leave.

Findings become a prioritised experiment backlog — quick wins first, structural tests after. Each change ships as a controlled test, so you know its real impact in ringgit, not in opinions.

The audit alone frequently pays for the whole engagement: broken funnels, invisible CTAs and analytics double-counting turn up in almost every site we open.

The programme

A cycle that never stops learning

Audit

Three-week deep dive: analytics, recordings, funnel maps and a scored list of conversion blockers.

Hypothesise

Each blocker becomes a testable hypothesis with an expected impact and effort estimate.

Test

Design and run A/B or split-URL tests with sample sizes agreed up front — no peeking, no p-hacking.

Bank & repeat

Winners are hard-coded, learnings feed the next round, and reporting shows cumulative gain.

+212%enquiries for a B2B engineering firm over eight months of testing
19 of 24audits found tracking errors inflating or hiding conversions
RM 0extra ad spend required for any result on this page

Find out what your traffic is worth

Start with the audit. You will get a prioritised, plain-English report you can act on with us or without us.

Request the audit