Web purists, happily obsessed with what converts
Fernpoint Digital exists because most business websites are judged by the wrong jury — colleagues who say “looks great” instead of customers who pick up the phone. We build for the second jury.
How we got here
The studio began in 2017 as two freelancers sharing a desk in Bangsar and a frustration: beautiful websites that didn't sell were being celebrated, while plain ones that printed money were ignored. We decided to close that gap.
Nine years on, we are a team of fourteen — designers, developers, conversion analysts and project managers — working from Menara Hap Seng 2 in the heart of Kuala Lumpur. The frustration is still the fuel. The difference is now we have the data, the process and the track record to fix it reliably.
What we believe
Specialists beat generalists. We do web work only. No media buying, no printing, no “full service” dilution — and we happily refer you to trusted partners for everything else.
Evidence beats taste. Design debates end with a test, not a louder opinion. It keeps egos small and results honest.
Clarity beats cleverness. In proposals, in copy, in code. If your team can't understand it, we haven't finished it.
Small team, deliberate footprint
What clients can expect
The unglamorous habits that make projects calm: they are as much a part of our product as the design work itself.
One accountable lead
A single project lead from kickoff to launch. No hand-offs to strangers halfway through.
Weekly visibility
A short written update every Friday: what shipped, what's next, what we need from you.
Fixed-price honesty
Scope changes are quoted before they happen — never discovered on an invoice.
Post-launch partnership
60 days of included support, then an optional care plan. We stay interested after go-live.
Come say hello
We are at Menara Hap Seng 2, Jalan P. Ramlee — five minutes from KLCC. The coffee is decent and the opinions are free.
Get in touch